Four months ago, the end credits rolled for the last movie shown at the Apple Xtreme Cinema, the lights were turned off and the cineplex boarded up. But now, there are once again scenes of coming attractions. A massive redevelopment planned for the 13-acre multiplex on New Park Avenue in Hartford — a project that could reach an estimated price tag of $150 million — could include more than 300 mixed-income apartments, with rents ranging from affordable — targeted at low-to-moderate income households — to market-rate, officials familiar with the plans said. The apartments would be built on what are now parking lots to the north and south of the theater, bookending a renovated cineplex that could retain a couple of movie screens alongside a new restaurant and bar — perhaps offering wood-fired pizza — and a game arcade. In the rear of the cineplex structure— opened in 2000 and also operated under such brands as Crown and Bow Tie — space would be converted to self-storage. The project also would put to a new use a cineplex built for another era when multiple screens responded to the demand by the movie-going public. The movie industry was battered by the pandemic and increasing competition from the small screen. Construction on “Edge 400” — its name drawn from the cineplex’s location near the town line with West Hartford in the city’s Parkville neighborhood — could begin by early 2027, bringing new attention to a less considered gateway to the city.
$150M plan seeks to redevelop aging CT cineplex into 300+ apartments, entertainment venue
